PARTNER MARKETING & DIGITAL ACADEMY

Best Demand Center Worldwide 3 years in a row.
More executed Campaigns, more Partners enrolled, and more pipeline.

85% of selected partner (+110)
executing automated Marketing Campaigns through our Concierge Services every Q in the last two years.

+4,500 MQL in 3 years
in 2019 generated through different marketing tactics, creating more Marketing Pipeline for VMware.

Partner Marketing and Digital Academy 

LEAD GENERATION AND APPOINTMENT SETTINGS

10
Partners

93
Appointments

52
Registrations

$2.6 MM

in Pipeline (4% over the goal)

ROI

$34 Per
$1 invested

VMWare Case: LEAD GENERATION AND APPOINTMENT SETTINGS 

VIP EXPERIENCE

75%
Attendance 

44%
Conversion:
5 new deals closed

91% 

of participants qualified the experience as:
“Best event of the year”

VMware case VIP Experience