Context

VMware invested additional MDF in some key resellers to incentivize them throughout the year with ongoing lead nurturing efforts to increase pipeline.

Approach

Partner database management AI/Intent data Social account discovery/ads Multitouch campaign

                                

Our client was awarded as the best “sales Support Team” in the Americas region

Results

10 Partners

 

93 appointments

   52
registrations

    $2.6MM

in Pipeline (4% over the goal)

      ROI

$34 per $1 Invested