We have already established that finding and articulating your business differentiation is key to attracting new customers. Here are a few other differentiators to take into consideration:

 

The Relationship differentiator:

This differentiator may be the simplest, but it is perhaps the most difficult to attain. As discussed in Part 2, technology has come to play a very big part of our everyday lives. From the moment we wake up to the moment we fall asleep we are surrounded by a digital ecosystem. It is sometimes easy to forget that when offering a service or a product, we are not only “talking” to companies, but rather people. Behind every purchase decision, there is someone considering what is the best choice. Customers need to be able to trust the companies they are doing business with to build a bond and loyalty that goes beyond one transaction. Try to focus on how you are building your relationships with your new or existing customers, and find that one different trait and bring it to the forefront.

 

The Visual differentiator:

Creativity most certainly applies to brands and how they present their services or products. B2B Marketing agencies know a well thought out brochure design, packaging, digital assets, and communication, in general, is the first way to visually set yourself apart. You can choose to stray away from the same patterns and colors your competition is using and focus on giving your brand an edge. Don’t be afraid to experiment with colors, shapes, designs, and presentations; you can be disruptive through creativity.

 

Recommendations and referrals from people you know and existing customers not only help you win new business but have a superior possibility of sustainability. Listen to why you get referred; you may very well discover a key differentiator that can change a whole industry and place you among the first choices for new or existing customers. 

 

We need to understand and accept that finding and executing a differentiator is not something that can be achievable in the short term. All things considered, it’s a great objective and in no way, shape, or form an unreachable one. We invite you to find yours, or let us help you discover one! 

You may also like to read…

The Differentiator: Your Unique Offering that Sets Your Brand Apart: Part 1

As a B2B marketing agency that faces the challenges of this digital world right next to our clients, we understand that it might seem like the growth of your competitors is making some of them stronger than ever…

What Does a Great MSP sell?

Value. Cutting right to the heart, Managed Services Providers (MSPs) sell and deliver value to their clients. Otherwise, they don’t have clients for very long. When you restore a user’s workstation to full function you are enabling them to resume work…

3 Ways to Connect With B2B Prospects in Difficult Times

No matter what challenges the world faces, one thing doesn’t change: the need to stay connected with your customers. Here are three steps your local teams can take immediately—either with or without the support…

Sales and Marketing in Times of Crisis: Build a Better Team

When the world is going through a crisis, standard sales and marketing actions can seem tone-deaf. Instead of trying to do “business as usual,” use downtime as an opportunity to educate and prepare you…