Having a differentiator means there’s something specific that you do differently in your league of business that separates you from all others. Sounds simple, right? In real life, we know that’s not the case. Choosing which strategy to use, the approach to take to...
Context VMware invested additional MDF in some key resellers to incentivize them throughout the year with ongoing lead nurturing efforts to increase pipeline. Approach Partner database management AI/Intent data Social account discovery/ads Multitouch campaign ...
CONTEXT Adobe Creative Suite moved to Adobe Creative Cloud, a subscription model. Adobe still faces the challenges of migrating these customers to the cloud in LatAm. Approach Creative/Content: Developed an educational campaign highlighting the benefits of...
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