5 Steps to a Winning ABM Strategy

5 Steps to a Winning ABM Strategy

To help align marketing better to drive more sales, Account-based marketing (ABM) is a marketing strategy borne out of this necessity. It is a highly effective strategy used by companies whose efforts focus on B2B to maximize the resources of existing databases and...

The 3 Hidden Values of ABM (Account-Based Marketing)

As Marketing Automation becomes best practice for B2B organizations as an effective way to amplify leads and nurture existing relationships, more attention is being paid to Account-Based Marketing (ABM). In-depth strategic plan to identify and target a relatively...