This could help you optimize your sales and marketing integration

S.M.A.S.H

The S.M.A.S.H. stands for Sales and Marketing Achievement through Sustainable Habits. We do so by defining a shared identity and KPIs, aligning your teams through training on best practices, and achieving sales objectives through the optimization of your digital positioning and sales acceleration tactics, start now in a 1, 2, 3!

1. Value Proposition

  • GTM Strategy based on portfolio, market, target audiences, and budget. 
  • Development of Value Propositions (Direct Sales and Channel)
  • Unified Tactical plan and aligned and agreed to KPIs.
Strategy

Brand Strategy Development

Big Long Idea

  • A creative concept that is flexible to multiple audiences and contexts, and consistent over time.
  • Content development
  • Funneling
Strategy

Brand Strategy Development

Creativity

Creativity

2. Demand Generation

  • Maximize digital positioning
  • Database augmentation
  • Amplification through paid media, social networks, and modern selling
  • Online and Offline Tactics
Digital

Digital

Database Manager

Database Manager

Lead Developer

Lead Developer

3. Sales Acceleration

Optimization according to real-time metrics: awareness, engagement, MQLs, SQLs, appointments, pipeline, loyalty

Are you ready? Let’s SMASH!

Let’s have a conversation about your goals, your activities, and your ideas, and how we can turn them into actionable results.