Context

Citrix needed to accelerate partner growth by promoting best-practices in marketing and sales enablement to key strategic resellers.

Approach

A Partner Program that engages and educates Citrix resellers in Digital Marketing to enable and empower them to sell strategically. 

1. Brand Development and Program Collateral

2. LinkedIn Takeover and partner marketing contact discovery

3. Free Digital Marketing course

4. Program communications plan (email marketing and webinar series campaign)

Citrix needed to accelerate partner growth

Results

15%

Increase of Social Media audience

 Entire contact information discovered for

79.9%

of social media audience

31.4%

avg attendance to partner program webinars