Context

Talent Land Guadalajara with 27k of attendance is the biggest educational trade show in Latam. Adobe needed to capture young creative’s attention with a visually attractive booth and interesting activities during the event.

Approach

Booth design and production + BTL conceptualization + Sponsorship coordination

Results

Most visited booth

 +11 Schools

initiated relationships with Adobe

+6K New  

Creative Cloud trial subscribers

 22

educational seminars in booth premises with 4,300 attendees